Kid Rock

His major label debut Devil Without a Cause (1998) on Atlantic Records was a slow-building phenomenon, eventually selling over ten million copies in the United States after the singles Bawitdaba and Cowboy brought his genre-blending rap rock to mainstream radio. The album's success made Kid Rock one of the faces of the late 1990s rock and hip hop crossover moment, and he became a fixture of Ozzfest and major rock festivals while simultaneously maintaining credibility in country circles that few rock acts could claim. Cocky (2001) and Kid Rock (2003) continued his commercial presence, but it was Rock n Roll Jesus (2007) that represented his commercial peak — debuting at number one on the Billboard 200 and producing All Summer Long, a massive hit that blended Warren Zevon's Werewolves of London with Lynyrd Skynyrd's Sweet Home Alabama into one of the most ubiquitous rock-country crossover singles of the decade.

Kid Rock has sold over 35 million albums worldwide and remains one of the most successful independent-minded artists in rock, having bought back his masters and operated with unusual creative and commercial autonomy for much of his career. His political outspokenness and close association with working-class American values have made him a controversial figure beyond the music world, but his ability to draw massive crowds across rock, country, and hip hop audiences speaks to a genuine cross-genre appeal that very few artists have managed to sustain.